LOGO + Packaging design
HiFi is a concept line of hip, men’s grooming products geared towards the nostalgic audiophile. Graphic and compact, the logo was largely inspired by stereo branding from the 60's and stands alone on a clean white background. The packaging maintains the aesthetic, the minimalist box decorated only with full bleed, side panel black and white images simultaneously paying homage to influential musicians and providing nods to the client that is in the know. The initial product line consists of beard oil, stache wax and the flagship hair vinyl; with endless possibilities of growth.