Fill in Your Future
Campaign conception + execution
Fill in your Future is an interactive recruitment campaign for FIDM, Fashion Institute of Design & Merchandising, that engages prospective students through an interactive website, recruitment events and advertising. Each facet of the campaign compels prospective students to take action through selecting their dream career and guiding them to discover how FIDM can help achieve their goals.
The first facet consists of a custom splash page. Once users select their desired career through the interactive page, they are routed to the corresponding major informational page on the existing FIDM website.
The second facet focuses on in-person recruitment fairs and events. The large roll up stand invites students to easily engage with FIDM school representatives and are prompted fill out a branded sticky with their desired career.
Accompanying collateral can be worn and given out at these events to prospective students as well.
Finally, the campaign would be promoted digitally through organic and promoted social posts in addition to more traditional print advertising.