WEbsite design, branding
Dad’s Kitchen is a local’s favorite, serving American style comfort food in a casual environment. The goal of this redesign was to create an aesthetic that matched the enthusiasm, friendliness and quirks of the restaurant’s personality. The logo was updated and the overall theme was inspired by chalkboard signage used throughout the restaurant. The white chalk typography and illustrations were juxtaposed with colorful photography for a more dynamic user experience.